Collateral Marketing Receives Awards of Excellence and Distinction in Marketing and Communications
TROY, Mich., (June 14, 2018) – Crestmark was honored by the 24th Annual Communicator Awards with three Awards of Excellence and two Awards of Distinction for its direct mail and print ad pieces to promote Crestmark’s financing solutions to small- and medium-sized businesses nationwide. The international competition is one of the largest of its kind, and recognizes creative excellence for marketing and communications professionals by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading marketing and communications professionals from various disciplines. This is the eleventh consecutive year that Crestmark has received recognition.
Three of Crestmark’s entries received the highest honor, an Award of Excellence, in the collateral category: “Bend Not Break” for direct mail, “Full Speed Ahead” for direct mail, and “2017 Holiday Greeting” for greeting/holiday card. “Bend Not Break” features a row of trees bending from storm-strength winds, and calls attention to the additional flexibility and reinforcement to businesses that Crestmark’s financial solutions provide. Two entries received Awards of Distinction in the print ad category for business/trade publication: “Focus on Growth” and “Pointy Shoes.”
“As a company started by entrepreneurs, we understand the struggles and changes that businesses face. Our financial solutions help businesses manage through change,” said Lisa Beattie, senior vice president and marketing/communications director. “Our marketing materials strive to show that core understanding.”
“Our messages are an indication of our unique expertise and services in niche markets,” said Marty Blake, executive vice president. “We are proud of Lisa and her team for the recognition of their quality work and look forward to their continued success in positioning and distinguishing Crestmark as an outstanding financial service provider.”